What is the boost? Simple communication about the scientific consensus that climate change is human-caused —for instance, “97% of climate scientists have concluded that human-caused climate change is happening”—increases public acceptance of the consensus, and in turn public support for climate action.

What is the boost? Mental contrasting with implementation intentions (MCII) is a four-step process: Define your goal. Identify possible outcomes of reaching your goal and imagine a positive future. Contrast the positive future with current reality and identify obstacles that could prevent you from reaching your goal.

What is the boost? Simple rules of thumb help people to understand how to effectively reduce the climate impact of consumer decisions. For example: “Replace red meat with white meat or plant-based proteins,” “Replace high-fat dairy products with plant-based alternatives,” or ”Buy seasonal.

What is the boost? Verbal or written commitment can help promote recycling. People agree either verbally or in writing to recycle more. Which challenges does the boost tackle? The waste people produce pollutes the environment.

This boost takes the form of a simple list of tips to assist users in judging the trustworthiness of information online (much like the fast-and-frugal decision trees also examined on this webpage).